Contact
Office
7863 GIRARD AVE
SAN DIEGO, CA 92037
Ryan Mathys | CA DRE# 01361941
Tracie Kersten | CA DRE# 01137669
Selling a home—especially a luxury property—requires far more than simply putting a sign in the yard and uploading photos online.
The difference between a good result and an exceptional one comes down to preparation, positioning, and execution.
Ryan & Tracie bring more than 50 years of combined experience in San Diego real estate, along with deep expertise in pricing strategy, negotiation, financial planning, and high-level marketing.
Every listing begins with a thoughtful strategy tailored to the property, the market, and the client’s goals.
Below is the step-by-step process we follow with every seller.
STEP ONE
We meet with you to understand:
Your goals and timeline
Whether you are buying another property
Tax considerations and financial implications
Market conditions specific to your neighborhood
Unique features of your home
This is not just a quick “pricing visit.” We take the time to analyze your situation and develop a custom strategy for selling your property.
For some clients that means selling immediately.
For others, it means preparing the home over time to maximize value.
STEP TWO
Ryan & Tracie personally conduct a deep analysis of market data, including:
Recent comparable sales
Pending transactions and current competition
Micro-market trends within La Jolla and surrounding coastal neighborhoods
Buyer demand and price sensitivity
Beyond data, we evaluate:
The architectural appeal of the home
View orientation, privacy, and lot characteristics
Renovation quality and design
How the home compares emotionally to competing properties
Our goal is to position your property where the market will respond with confidence and urgency.
STEP THREE
Ryan & Tracie are known for taking a hands-on approach to preparing homes before they go to market.
This may include:
Strategic repairs or improvements
Interior paint and refreshes
Landscaping upgrades
Lighting improvements
Furniture removal or staging
Decluttering and organization
Deep cleaning and presentation
Not every home needs the same level of preparation. Some need very little. Others benefit significantly from thoughtful improvements.
Our goal is simple:
Present the home in a way that allows buyers to see its full potential.
When appropriate, we coordinate trusted vendors including:
Contractors
Stagers
Landscapers
Photographers
Designers
STEP FOUR
We frequently help clients navigate:
Buying another property while selling
Bridge financing strategies
Contingent sale structures
1031 exchange planning
Tax implications of selling investment property
Estate or trust sales
Ryan & Tracie have extensive experience working with CPAs, attorneys, and financial advisors to help clients think through the bigger picture.
Our role is to ensure the real estate decision aligns with your overall financial strategy.
STEP FIVE
We determine:
The optimal pricing strategy
Whether to generate competitive demand with a strategic price point
How to position the home relative to other listings
Whether off-market or pre-market exposure makes sense (Compass Private Exclusives)
Our goal is to create a situation where buyers feel confident that they are seeing a property priced appropriately for the market, which often leads to stronger offers.
STEP SIX
Our marketing strategy typically includes:
Professional Media
Architectural photography
Cinematic video
Drone footage
Detailed floor plans
Compass Marketing Platform
Compass.com exposure
Exclusive Compass network marketing
Compass Private Exclusives or Coming Soon strategies when appropriate
Digital & Direct Marketing
Email campaigns to our extensive buyer network
Targeted online marketing
Social media promotion
Broker outreach to top agents
Every listing receives a custom marketing plan designed to reach the right buyers.
STEP SEVEN
During the showing phase we focus on:
High-quality private showings
Broker tours and agent outreach
Strategic open houses when appropriate
Ryan & Tracie personally stay involved throughout the showing process to ensure buyers receive the right information and context about the property.
We track buyer feedback closely and communicate consistently with our sellers.
STEP EIGHT
We help sellers evaluate:
Price and terms
Buyer qualifications
Contingencies and timelines
Risk factors within each offer
Our experience negotiating hundreds of transactions allows us to structure deals that protect our clients while maximizing value.
Sometimes the best offer is not simply the highest number.
STEP NINE
This phase involves:
Inspections and disclosures
Appraisals
Contingency timelines
Buyer financing coordination if applicable
Ongoing negotiation and problem solving
Tracie is known for her exceptional attention to detail and manages escrow with precision and organization, ensuring deadlines are met and issues are resolved quickly.
Our job during escrow is to protect the transaction and keep everything moving forward smoothly.
STEP TEN
As we approach closing, we coordinate:
Final inspections
Closing documents
Escrow instructions
Moving timelines
But our relationship with clients does not end when the transaction closes.
Many of our clients become long-term relationships and friends, and we continue to serve as a resource for real estate, investments, and market insights long after the sale.
We believe that great results come from:
Careful preparation
Strategic pricing
Intelligent marketing
Strong negotiation
Consistent communication
Selling a home is a significant financial decision, and our goal is to ensure every client feels confident they achieved the best possible outcome.
BROWSE RYAN & TRACIE'S
$4,620,000
6424 El Camino Del Teatro, La Jolla, CA 92037
Sold
$3,750,000
6767 Neptune Pl Unit 104, La Jolla, CA 92037
Sold
$3,050,000
7721 Ivanhoe Ave East, La Jolla, CA 92037
Sold
$2,775,000
2826 Palomino Circle, La Jolla, CA 92037
Sold
$2,623,000
4385 Orchard Ave, San Diego, CA 92107
Sold
$2,415,000
5450 La Jolla Blvd Unit: D101, La Jolla, CA 92037
Sold
$2,100,000
2265 Manchester Ave (and 2265a), Cardiff, CA 92007
Sold
$1,684,000
4138 Combe Way, San Diego, CA 92122
Sold
$1,610,000
6375 Via Cabrera, La Jolla, CA 92037
Sold
$1,450,000
7961 Calle Madrid, Carlsbad, CA 92009
Sold
$1,405,000
11459 Larmier Circle, San Diego, CA 92131
Sold
$1,100,000
8851 Via Andar, San Diego, CA 92122
$5,299,000
15823 The River Trail, Rancho Santa Fe, CA 92067
Sold
$4,075,000
3434 Crown Point Drive, San Diego, CA 92109
Sold
$3,850,000
939 Coast Blvd Unit 12c, La Jolla, CA 92037
Sold
$3,590,000
1243 Crest Drive, Encinitas, CA 92024
Sold
$3,500,000
855 Sapphire, San Diego, CA 92109
Sold
$3,150,000
2002 Montgomery Avenue, Cardiff By The Sea, CA 92007
Sold
$2,675,000
4529 Orchard Avenue, San Diego, CA 92107
Sold
$2,450,000
8236 La Jolla Shores Drive, La Jolla, CA 92037
Sold
$2,111,000
878 Loring St, San Diego, CA 92109
$1,925,000
1345-47 Hornblend St, San Diego, CA 92109
Sold
$1,905,000
7900 Vista Guyaba, Carlsbad, CA 92009
$1,690,000
17145 Prado Place, San Diego, CA 92128
Sold
$1,670,000
101 Coast Blvd Unit 3e, La Jolla, CA 92037
Sold
$1,499,000
3585-87 29th Street, San Diego, CA 92104
$1,331,250
2711 Erie St, San Diego, CA 92117
Sold
$1,275,000
3368 Wisteria, San Diego, CA 92106
Sold
$1,017,000
10463 Celestial Waters Drive, Spring Valley, CA 91977
$950,000
6306 Caminito Del Pastel, San Diego, CA 92111
$925,000
7233 Viar Ave, San Diego, CA 92120
$849,000
9730 Caminito Doha, San Diego, CA 92131
$800,000
8854 Pebble Beach Court, Santee, CA 92071
Sold
$753,500
12122 Royal Birkdale Row Unit 405, San Diego, CA 92128
Sold
$695,000
10 Via Montisi, Santee, CA 92071
$535,000
4410 Utah St Unit 7, San Diego, CA 92116
$477,500
2266 Grand Ave Unit 20, San Diego, CA 92109
Sold
$435,000
1801 Diamond St Unit 217, San Diego, CA 92109
Inactive
$5,500/mo
1040 Coast Blvd S Unit 302, La Jolla, CA 92037
What our clients have to say.
Reach out today to discuss your goals, timing, and the right strategy for your property.
7863 GIRARD AVE #208 LA JOLLA, CA 92037
Ryan Mathys | CA DRE# 01361941
Tracie Kersten | CA DRE# 01137669
7863 GIRARD AVE #208 LA JOLLA, CA 92037
Ryan Mathys | CA DRE# 01361941
Tracie Kersten | CA DRE# 01137669